I build the words brands run on.
Positioning, messaging and voice for a three-brand global portfolio, plus the executive, internal and crisis communications that protect it. One story, told the same way by marketing, sales, agencies, PR and the C-suite.
Final word on brand voice. First call when the story gets complicated.
WHAT I DO
One story, told the same way by everyone.
BRAND & MESSAGING
Positioning and voice.
Brand positioning and architecture, foundational messaging frameworks, voice and playbooks, value propositions and multi-brand portfolio strategy. Plus the copy that carries it: email, social, landing pages and video scripts, from three-minute brand films to six-second cutdowns.
EXECUTIVE VOICE
A trusted partner to the C-suite.
Advisor on strategy and reputational risk. Thought leadership, presentations, spokesperson training and the internal communications that keep teams aligned.
CRISIS & REPUTATION
Calm, clear and fast.
Built the crisis framework, from escalation protocols to reactive statements, and led communications through COVID-19, geopolitical events and operational disruptions.
INSIDE A MESSAGING PLAYBOOK
Helping a century-old brand sound brand new.
Travelers now plan everything with apps and search, so “a tour” can sound like the opposite of freedom. The Globus platform flipped that: touring as the upgrade, not the compromise. It became the single source for every campaign and channel.
THE PLATFORM
Travel that sets you free.
Touring, reframed as the smarter, freer way to see the world.
PILLAR ONE
Effortless by design.
Ease, access and value. We handle the “how.”
PILLAR TWO
Meaningful by nature.
Discovery, depth and local connection. You live the wow.
FROM THE HEADLINE BANK
Lines that do the heavy lifting.
All the wow, none of the what-now.
From “how” to wow!
Skip the line. Get the story.
Landmarks talk. We translate.
More humans. Fewer screens.
Less juggling and Googling. More laughing and living.
Proof-point payoffs: Tour Directors: part magician, part storyteller, all wow. Hand-picked hotels: skip the sketchy stays. Choice Excursions: because your perfect day in Paris might not be theirs.
BEST OF THE NEWS BUREAU
Releases that start a conversation.
Trend stories built on research, product launches with personality and the calm, clear statements a crisis demands.
TREND STORY · 2026
Being Present Is the New Luxury on Vacation
Turned MMGY travel research into a cultural argument: the ultimate indulgence isn’t doing more, it’s being there.
PROPRIETARY RESEARCH · 2026
Small Ships. Smaller Groups. Bigger Connections.
Guest research showing 62% prefer ships under 150 guests, used to prove a brand truth competitors can’t claim.
CELEBRITY PROGRAMMING · 2025
Star-Gazing with Avalon Waterways
Year five of the Storyteller Series: Graham McTavish on the Rhône and Sister Hazel on the Rhine, following Diana Gabaldon, Candace Bushnell and Cheryl Strayed.
TREND STORY · 2026
The Rise of Stress-Free Vacations
Positioned tours and river cruises as the answer to DIY burnout. The new status symbol is relief.
PRODUCT LAUNCH · 2025
Introducing Avalon After Dark
When the sun goes down, the fun turns up: a nightlife program proving river cruising doesn’t end at sunset.
CRISIS COMMUNICATIONS · 2020
The “Peace of Mind” Plan
Issued March 12, 2020: clear rebooking and cancellation options for travelers and advisors across four brands, as the world shut down.
LET’S TALK
Looking for a story everyone can tell?
Open to full-time leadership roles, fractional engagements and consulting projects. Based in Nashville, happy to work remote and always ready to pack a bag.
Nashville, Tennessee · Remote-friendly
847.420.8808
