Headlines, earned.
Long-standing relationships across top-tier consumer, lifestyle, travel and trade media, plus the creators, celebrities and storytellers who make a brand worth writing about. Every program measured.
18:1
Minimum return on earned media, year after year.
A SAMPLING OF COVERAGE
Stories worth telling well.
TRAVEL + LEISURE
This Paris cruise with Candace Bushnell is the ultimate girls’ trip
CONDÉ NAST TRAVELER
Exploring caves and sipping wine on a Rhône river cruise
ARCHITECTURAL DIGEST
Inside the Avalon Saigon
NEWSWEEK
On the river with Elizabeth Gilbert
NATIONAL GEOGRAPHIC
River cruising through Austria’s Wachau Valley
USA TODAY · THE POINTS GUY · AFAR
Best-of lists for river cruising, solo travel and travelers over 50
Plus a steady drumbeat of coverage in trade and consumer media for two decades. Thousands of articles. Billions of impressions.
PROGRAMS THAT MAKE NEWS
Give people a story, and they’ll tell it.
TALENT & CELEBRITY
The Storyteller Series
Five years of river sailings hosted by icons of literature and entertainment, from Candace Bushnell and Cheryl Strayed to Diana Gabaldon and Graham McTavish. I created and launched the series, and every sailing came with a news hook built in.
CREATORS & INFLUENCERS
Media & creator FAM trips
From Jordan to the Mekong: itineraries designed around storytelling moments, hosted on site and followed through to coverage and ROI reporting.
RESEARCH-DRIVEN NEWS
The annual Wish List survey
Proprietary traveler research turned into trend stories, paid editorial and talking points that kept the brands in the conversation all year.
FROM THE OTHER SIDE OF THE PITCH
Kind words from the journalists I work with.
“By the time I ask any question, everything has already been handled.”
Jill Robinson · Freelance Journalist
“Intuitive about what a journalist might need for a story.”
Kimberley Lovato · Freelance Journalist, Virtuoso
“She usually knows what we need and has the information before we have to ask for it.”
Terri Colby · Freelance Journalist
ON THE RECORD
“It would be Nirvana for journalists if more PR executives had the work ethic and insight that Melanie has.”
Claudette Covey · Managing Editor, Agent@Home
“I often come with last-minute requests and she always delivers with aplomb.”
Heather Greenwood Davis · Journalist & On-Air Personality
“She always knows just whom to connect me to for additional expert quotes.”
Christine Sarkis · Editor-in-Chief, TourScoop
LET’S TALK
Have a story that deserves a headline?
Open to full-time leadership roles, fractional engagements and consulting projects. Based in Nashville, happy to work remote and always ready to pack a bag.
Nashville, Tennessee · Remote-friendly
847.420.8808
